Background

Born into a family of entrepreneurs as the son of a chrysanthemum breeder who always did things just a little differently to the establishment. Always searching for unusual new cultivars and producing these on a limited scale, to be marketed selectively.

Career development
Together with the CEO of Dutch Flower Group, always searching for new themes and business models to strengthen the position with EU retailers. Collaboration with chain partners, geared towards the long-term and based on tangible added value. “Bet on the jockey, not the horse!”‘

The result
An entrepreneur with long-term vision and an affinity for strategic impact. The drive to approach things differently, with focus on the development of sustainable added value in partnership with professional partners.

You can find more information about my career at LinkedIn