“If I had asked people what they wanted, they would have said faster horses”

Henry Ford American industrial

The new reality: "constant disruption”

John Seely Brown Chief of Confusion

“...the world is becoming too fast, too complex and too networked for any company to have all the answers inside”

Yochai Benkler The leading intellectual of the information age


Freshprojects works with disruption as change strategy. Sooner or later, every organisation must achieve new and sustainable capacity to set itself apart and provide long-term continuity. However, change does not happen easily, particularly if things are still going reasonably well. The point of departure for our vision for change can be summed up in one word: ‘Disruption’.

More about disruption

Lean start-up

The idea and the definitions form the starting point, but learning is the raison d’être of a startup. Learning, however, must be gained from objectives and milestones, which is also known as validated learning. The result of this phase is an MVP: Minimum Viable Product.

More about lean start-up

Arno Eussen, nice to meet you

An entrepreneur with long-term vision and an affinity for strategic impact. The drive to approach things differently, with focus on the development of sustainable added value in partnership with professional partners.

More about my background

“You need a network to serve a network”

Peter HinssenTechnology entrepreneur and author